We use email every day. But do you want to be the best at what you do and what you do? Some rules for working with e-mail.
Igor Mann, in his new book Number 1. How to Be the Best at What You Do, offers rules for working with e-mail.
1. One subject - one letter. If the subject of the letter has changed as a result of the correspondence, change the subject and the title of the letter.
2. If you have sent three letters, but there is no answer - call.
3. Put others in a copy if: a) they themselves asked you about it; b) they should receive this letter. Be prepared for the fact that almost no one reads the letters where they are copied.
4. What you ask or suggest should be in the first lines (and now, given that more than half of emails are opened from mobile devices, your main message should be in the first 15 words!).
5. We are all from marketing, and we should write letters in the same way as we write advertising copy.
6. People don't read long, boring and uninteresting letters.
7. Say what you need in the Subject.
8. Read your email before you hit Send it and check the ashipki.
9. Archive large attachments in zip.
