Entrepreneur Donald Trump shared his tips on how to get rich and healthy and stop being poor and sick. Donald Trump's Golden Rules of Success”.
An unusual book will be published the other day by the publishing house "Eksmo" - this is a translation into Russian of the advice of a famous businessman and billionaire "Leadership. Donald Trump's Golden Rules"
The entrepreneur shared his tips on how to become rich and healthy and stop being poor and sick. We publish excerpts with the permission of the publisher.
Be short
… One day an energetic, highly competent and educated young man came to work for me. I remember I decided that he would become one of the best players on my team. How wrong I was! He always spent too much time explaining, and soon I began to fear meeting with him. He was too slow, solid and meticulous, but he could not maintain the required speed. He was unable to adapt to our pace and, despite his professionalism, was unable to see the big picture and fit into it. After he left, I breathed a sigh of relief.
Try not to do the same with you. Learn to adapt. Learn to learn all the time …
People who have analyzed my negotiating method have noted that what sets me apart from others is the important ability to get to the heart of the matter quickly. The ability to grasp quickly and speak briefly and in essence does not come by itself, I worked on it for a long time. However, anyone can use this method every day by sending messages, composing letters and ordering lunch …
Let me give you one story from my life. Riccardo Bellini had only three minutes to present his business plan to me. I was very busy that day and was not in the best mood for listening to presentations, so I decided that he would give up the three minutes allocated to him and it would take some of the burden off my day. But Riccardo not only did not refuse, for the allotted three minutes he made such a presentation that I agreed to a joint deal. It's amazing what people are capable of when they have very little time. Sometimes it's helpful to set a framework for yourself. Learn to give a presentation in less than five minutes, learn to talk about yourself in less than three minutes. Your listeners will be grateful for the ability to present the essence of the matter in its purest form. The world values brevity these days.
Tune in to the positive
Having an action plan is essential to success, and it is also important that the plan is flexible. Sometimes things turn out much better if you deviate from the route several times along the way, and it is very important to be ready to do this. Interesting things happen to people who swerve on purpose or accidentally.
One day in New York, I planned to briefly show up and get off the ship before it sets off on a night cruise. The ship was filled with an excited and joyful crowd, the party was beginning, but I had other plans in the city. I was about to leave, but noticed that the ship had already left the dock and was in the middle of the river. I was not very happy with this turn of events, but there was nothing to do but tune in for the best and treat the walk as an unexpected adventure. I got a great opportunity to connect with different people, and I also had some great ideas.
When such an incident happens to you, remember that it is your attitude towards it that determines what you will ultimately learn from it. You need to be patient and persistent, but be aware that obstacles and bypass roads may come your way.
Prepare for difficulties
Even difficulties can be turned to your advantage. I remember one day in the 90s, when I had serious financial problems, I wondered if I should go to a formal dinner. I didn't want to celebrate anything at all, but I got dressed, arrived and ended up at the same table with a man with whom we unexpectedly liked each other. It turned out that he is a banker. Everything definitely changed for the better unexpectedly for me and only because I was disciplined and still came to dinner then.
Don't be discouraged. The saying “Rome was not built in a single day” is very appropriate here. As a child, my father told a story that he thought was funny, but it never made me laugh. I'll tell you about it. One man was very fond of soda. So I decided to do business on it and created a product called 3-UP. But it burned out. He started over and released a water called 4-UP. The result was the same. The next product was named 5-UP, which also failed. 6-UP - and crash again. Then the man gave up. And a drink called 7-UP became very successful. Perhaps the entrepreneur just stepped back early?
Fight your fears
Recently, a journalist asked me what I fear more than anything else. I replied that I have no fears. I look at it this way: if you define a feeling as fear, then you will certainly become afraid, although sometimes you just feel anxiety.
Are you afraid to start your own business? Let's put the question differently: Do you worry when you think you need to start your own business? Why? What exactly is your concern? Dealing with worry is much easier than dealing with fear. Fear poses a barrier that prevents you from thinking creatively. The remedy for fear is very simple: you need to find a solution to the problem. Whatever you do - investing, minimizing property taxes, running your own business, or maybe all at once - any task can be divided into separate components and work with them in your usual manner.
Many of you know that I play golf. I've always said that golf is an intellectual game, and it's true. It requires serious technical equipment and a certain skill. You cannot play golf indifferently and expect good results. You need to play with concentration and patience. Legendary golfer Bobby Jones once said, "It is not new or unusual that golf can only be hit one stroke at a time, but it took me many years to fully realize this." In everyday life, we win thanks to the fact that every day is filled with hard work, and every second is filled with a champion approach to business.
Let's dwell on the dictum of Aristotle: "The best path that a person can choose for himself is to achieve the highest result that he is capable of." It is introspection at its highest. Indeed, striving for the highest achievement that one is capable of is the best choice for a person. Why set low goals for yourself? Have you ever heard from a child that when he grows up, he does not want to be anything? No, the child is full of dreams and plans and is rarely limited to modest desires. Children want to be presidents, astronauts, scientists and doctors. They are on the right track, they have the right mindset. Try to mentally go back to the days when you set yourself big goals. Not everyone is capable of becoming a world champion, but everyone can strive for the maximum they can. This is the first step - and a daily commitment.
Champions go beyond their capabilities. We all know when we just did enough and when we really did enough. Try to give your best every day. Don't lose by not giving yourself a chance to start. Do not be afraid of success, because the degree of responsibility seems too great for you - just focus and go! You will be surprised at the results that reasonable effort can produce. Alexander Graham Bell shared one thought that I never forget: “Focus fully on the work you are doing now. The sun's rays will not ignite anything until they are concentrated in the center of the lens. " Remember this, learn to think like a champion - and become one.
Think ingeniously
“It's very important to never stop asking questions. Curiosity has a reason to exist.”Albert Einstein.
Every morning I read newspapers - city, national, international. Then I watch TV news channels. By the time I get to the office, I have a pretty complete picture of what is going on in the world. Considering everything that has been happening lately, being mindful is absolutely essential, except it is very important in terms of creative thinking. I quickly summarize what I’ve read or heard and ponder how it might have to do with my business or the deals I’m working on. In addition, during the day I update information about what is happening in the country and in the world. It is impossible to work effectively without being well informed, and today this is even more important than ever.
Control has a lot to do with education. The risk of losing control of the situation due to lack of education or information is very high. Of course, there are things that cannot be reasonably controlled, and there is always an element of risk in life, this cannot be denied and discounted. But the power of reason is equal to the power of a powerful lever. And this is not at all about omniscience. Some people think that I am asking too many questions.
Now that the economic crisis has caused many problems in our country and has caused serious turmoil around the world, it is high time to use awareness-based creative thinking. I recently read an article about people who are considered geniuses. Among them were mentioned Aristotle, Leonardo da Vinci and Einstein. Aristotle highly valued imaginative thinking, Einstein believed that visualization helped solve problems, and da Vinci believed that restructuring a problem made it easier or larger. I realized that I was applying all of these principles in practice, although not always consciously. All these people believed in chance. Moreover, they were preparing for it and the "creative consequences" were not long in coming, which often led to amazing discoveries. They all had a lively receptive mind and a willingness to learn. I list these qualities because each of them can be used in business - with tremendous effect.
Sometimes I am asked why I succeed in everything I do. I cannot always answer this question, because not the whole process lends itself to description, but after reading the article about geniuses, I realized that this is how I make decisions. Each of us is creative, so take some time to understand how this process works for you.
Once I was asked if I consider myself a genius. I thought about it and answered in the affirmative. Why not? Try it yourself. Tell yourself that you are a genius. You will probably immediately think about what exactly you are brilliant at. And then your mind will open to knowledge - and to questions. This is the first big step towards an ingenious mindset that can unleash your talents. Geniuses are creative and prolific. Not everything they create will be incredibly beautiful, maybe there will be many mistakes, but even these mistakes will testify to the power of reason and the ability to think. Einstein said that words and numbers have nothing to do with his thought process, because he sees visual images. Meanwhile, during his life, he published hundreds of works.
Another trait common to many geniuses is the ability to think from the opposite. This way of thinking goes beyond the boundaries of conventional logic and gives your brain the ability to operate on concepts at a new level. In business, this skill can be invaluable because it is one way of looking at ups, downs and cycles in the financial and real estate markets, and understanding the reasons why they occur, so they can be dealt with.
Do not underestimate your capabilities, know that you are able to cope with everything that comes your way. Increase your potential by learning to think like geniuses. And remember the words of Einstein: "He who never made mistakes, never tried to do something new." I regard my work as art Picasso was not only a great artist, but also a good businessman. He knew the value of his work and never looked for excuses. Once he told the story of how a man came to his studio, stood in front of one of the canvases and asked: "What does this picture mean?" “Two hundred thousand dollars,” the artist replied. And this is pure truth, expressed in no bluffs. It is clear that Picasso viewed his art as a business, and with good reason. I see my business as art, and also for good reason. Treat your work the same way. And that's why. Artists are known for their dedication to their ideals, their muse - and an obsession with excellence in detail. These are wonderful qualities. They serve as a good help to achieve the desired result. Recently, a Beethoven manuscript was discovered in one of the libraries. There are so many corrections and strikethroughs in it that in some places the paper is rubbed to holes. This work belongs to the last years of the composer's life, therefore, he was no longer a beginner in writing music. This is how a great man worked: a perfectionist, ready to create only the best. He didn’t need anyone’s approval, only his own. This is a wonderful approach to business for both a businessman and a musician. Try to surpass yourself for the best results. This is the mindset of entrepreneurs: they know that competition can lower their own level. It is true, however unpleasant it may be. You need to stick to your own vision. Picasso undoubtedly had his own view of things, and this, of course, benefited him as an artist and businessman. Don't be afraid to be unique. Don't be afraid of your best self.
Picasso said: "Art is a lie, but this lie teaches us to comprehend the truth." From one point of view, art very often makes the complex simple. Is it difficult to paint the canvas? Not too difficult when you think about it. But what will come of it? However, applying paint to the canvas in a special way is much more difficult, especially if you know what should come of it.
Anyone in business knows that preparing negotiations and closing a deal requires a lot of upfront work. Nobody sees how I do this work, but that does not mean that I do not do it. When visitors look at the immaculate marble in my Trump Tower, they are struck by its magnificence, but usually they have no idea what this magnificence has cost me personally. No one cares about the sweat, blood, and tears that beauty or art demands. Only the result is important. Moreover, art is representative. In other words, it is not life itself, but its embodiment. Art can show the truth, which is obscured from us by the vanity of life. It shows us a reflection. My deals are a reflection of my integrity as a businessman. I strive for a multi-faceted, all-encompassing approach - just like an artist. Take this approach and use it as often as possible - it will teach you a lot, no matter what you do. The job of a developer is a craft and an art at the same time, and I would not agree to less. I didn’t have to use rare marbles to build Trump Tower, but the difference in quality would be obvious and I knew it. Therefore, when I say that I consider my work to be art, rest assured that I am as picky as an artist with regard to the quality of paints and the overall picture. If you act in the same way, I think your new, higher level will surprise even yourself.
Appreciate yourself highly. Life is art and business is art, so be an artist, show what you are capable of."
reference
Donald Trump is not just a businessman, but a man who made his name a global brand.
Many developers pay Trump to sell their properties and be the face of projects. On his ambitious construction projects - be it a hotel, a skyscraper, or a trading house - he invariably signs Trump on the top of the building. Forbes magazine in 2012 estimated the fortune of Donald Trump at $ 2.9 billion (128th place in the rating). Trump owns a huge amount of real estate, including hotels, retail spaces, casinos, villas, golf clubs. His personal residence, Trump Tower, worth at least $ 50 million, is one of the most expensive apartments in New York: the top three floors, with a total area of approximately 3,000 m2, are finished in bronze, gold and marble. In addition, Trump is a media person - he played the role of himself in comedies, hosts a popular show on American TV, dresses extravagantly, behaves outrageously. For example, in 2004 he applied for trademark registration of his popular phrase "You are fired!"
