The project "Fashion Week in Belarus" is being held for the fourth time with the support of one of the largest brands in the country. The Belarus Fashion Week by Marko program will showcase new autumn collections by more than 25 designers.
The republican public organization "Belarusian Fashion Chamber" and LLC "Managing company of the holding" Belarusian leather and shoe company "Marko" signed an agreement on cooperation and organization of the professional and cultural event Belarus Fashion Week by Marko for the fall - winter 2014 season.
The management company of the Marko holding will act as the title partner of the eighth season of Belarus Fashion Week, which will be held in Minsk on April 8-13, 2014.
The project "Fashion Week in Belarus" for the fourth time is supported by one of the largest manufacturers of women's, men's and children's footwear among the CIS countries. Stable and close cooperation of such successful organizations as the Organizing Committee of Belarus Fashion Week and the Management Company of the Holding Belarusian Leather and Shoe Company Marko is not accidental. The partners are united by both common guidelines, values, a desire to preserve Belarusian traditions, and an ardent desire to bring the country's fashion industry to a new European level. And already for several seasons, organizations have been rallying in the strategy of developing the company's image and striving for common goals and expectations.
Today the Marko brand is synonymous with quality and convenience, reliability and durability. The use of modern technologies and materials, the introduction of creative design and engineering solutions are the basis for the continuous development and improvement of the assortment portfolio of the footwear holding "Marko". The inclusion in the structure of three large shoe enterprises that have their own production specialization, as well as enterprises for the production of fur, allows us to produce the widest range of footwear: strict classic and casual shoes, spectacular status and comfort footwear, footwear for active life and specially designed for bad weather.
Nikolay Martynov, General Director of the Management Company of the Holding Belarusian Leather and Shoe Company Marko Nikolay Vasilyevich Martynov, commenting on the cooperation with Belarus Fashion Week, once again notes that: “Marko has been partnering with Belarus Fashion Week for several seasons. Marko's interest in collaborating with Fashion Week is related to the common tasks performed by the organizers of BFW and our company: raising the image of the light industry and encouraging designers to be creative. The results of the Fashion Week are interconnected with the goals of the "Marko" holding: "Do not stop at the achieved results, but move forward, create a brand that can take a leading position in the international arena."
Head of the Belarus Fashion Week Organizing Committee Yanina Goncharova emphasizes: “For our organization, an important criterion for cooperation with companies is their stability both in the market and in the desire to work and act as partners of the event from season to season. The choice of the title partner imposes a certain kind of responsibility on the organizers who choose the company - the key partner, whose name can be proudly and honorably integrated not only into the project at the stage of its implementation, but also into the name of the event itself. We know that representatives of the fashion industry and the media perceive the Belarus Fashion Week by Marko project as a branded project of this shoe holding. We are glad that once again we managed to agree on mutually beneficial cooperation in order to develop and support not only Belarusian fashion, but also the modern social life of our country. We hope that thanks to the support of Marko, the next fashion week will be held at a high level and with maximum effect for the designers participating in the project."
The Belarus Fashion Week by Marko program will showcase new autumn collections of more than 25 ready-to-wear designers. Also, in close cooperation with OJSC "Fashion Center", a program to support young and new brands Off Schedule BFW and a competition for young designers New Names BFW will be organized. The educational program, full of useful lectures and master classes, will be held with the participation of speakers from Russia, Ukraine and Italy. The blogging competition will change its format to open up the opportunity for more young Internet journalists to get closer to the project. As well as a charity event, shows of children's fashion Kids Fashion Day BFW will be held with the participation of the Chance Foundation.
Cooperation of the Belarus Fashion Week Organizing Committee with LLC “Managing Company of the Holding“Belarusian Leather and Shoe Company “Marko” expects to be successful in the coming season. And the brand's shoes can be seen on the podium of Belarus Fashion Week by Marko Fall-Winter 2014/2015.
Men's magazine MENSBY. COM
