In this round of the New Names BFW competition, participants were required to submit to the jury almost ready-made models from their collections.
Those who have passed the selection will have a final show on November 3 as part of Belarus Fashion Week by Marko, where the winner will be determined.
The event began at 18.00 and lasted more than three hours, because the participants not only showed their work, but also answered questions from the jury. Experienced members of the competition jury (Yanina Goncharova (head of the BFW), Lyudmila Yakovlevna Meshkova (associate professor of BGAI), Olga Gil and designer Olga Trusevich (representatives of the O. Jen company), Yuri Budko (head of the "Mammoth" festival) gathered again to evaluate works of young designers and choose the participants for the final.
There were many questions: from materials for the collection and technological details, to the concept. As Olga Trusevich later admitted, it was important for them "to see the designer's understanding of how to implement their idea in production on an industrial scale." According to her, "an original idea should not interfere with the practicality of things, but for this purity of execution is necessary."
During the pre-demonstration, the participants were pointed out to the shortcomings in the collections that need to be finalized, and also checked the functionality of things. It was important to understand for which target audience the works were created, to estimate the cost of products. All this, coupled with creativity, directly influenced the jury's decision. Often, the designers themselves asked questions to the jury members, so, in general, it can be noted that a constructive dialogue took place. The designers admitted that the work on the products began from the day of the sketch tour and continued until the last minutes of the pre-demonstration! Young talents shared the problems of choosing fabrics, talked about the throes of creativity and anxiously awaited comments from professionals.
All 16 participants of the competition demonstrated their author's collections, in which the "designer's handwriting" was easy to read. The jury members had to make a difficult choice, since the collections of this season of the competition were distinguished by a high level of performance and creativity of ideas as never before.
Let us remind you that this season the New Names BFW competition is collaborating with KIEV EXPO (organizer of the Kyiv Fashion festival), within which the Autograph competition is held annually. The winner of the "NEO" nomination of this competition, Lyudmila Grom, came to the pre-demonstration in Minsk, and along with other participants presented her works to the jury.
The NN BFW finalists' show, which will be held on November 3 on the BFW catwalk, will also adorn the collection of Anastasia and Nadezhda Solunin, who will present their author's shoe collection out of competition.
The finalists of the New Names BFW competition were selected:
1) Matskevich Julia
2) Kostroma-Andreyuk Natalya
3) Thunder Lyudmila (Ukraine)
4) Ivanchik Evgeniy
5) Dovgun Elena
6) Zuyonok Anna
7) Yanchilina Anna
8) Anastasia Kukharevich
9) Alexandrova Julia
10) Zinovich Alina
11) Alkhimovich Natalia
At the end of the event, Yanina Goncharova congratulated the participants who had passed to the next stage, asked them to pay attention to the advice of the jury members and refine the collections to perfection. Those who did not make it to the finals received many parting words and an invitation to participate in the next year.
We wish the finalists of the competition good luck and look forward to
final screening on November 3rd on the BFW catwalk!
Photo: Alexander Yampolsky
Text: BFW press center (Yulia Levkovets)
Men's magazine MENSBY. COM