From 18 to 22 October 2012, the 25th anniversary Mercedes-Benz Fashion Week Russia will be held in Moscow. More than 50 designers from Russia, Ukraine, Great Britain, Italy and the USA will present their collections for the Spring-Summer 2013 season.
More than 50 designers from Russia, Ukraine, Great Britain, Italy and the USA will present their collections at the new main site of the Fashion Week - in the Central Exhibition Hall "Manezh" (Manezhnaya Square, 1). The participants will show the collections of the Spring-Summer 2013 season.
In the jubilee season, the headliners of Mercedes-Benz Fashion Week Russia Slava Zaitsev, Tatyana Parfenova, Oleg Biryukov, Lena Makasheva, Egor Zaitsev, Sultana Frantsuzova, Bessarion, Dasha Gauser, Elena Suprun, Svetlana Tegin, Lilia Pustovit, Yulia Nikolaeva will be shown young designers Maria Golubeva and Gogi Nikabadze, who successfully presented their collections at Mercedes-Benz Fashion Week Russia in the format of creative presentations.
This season Mercedes-Benz Fashion Week Russia will be held for the first time in the Manezh Central Exhibition Hall (1 Manezhnaya Square). Fashion Week will receive space for exhibition fashion projects, and designers will have new opportunities for fashion shows. The 25th season of Mercedes-Benz Fashion Week Russia will become a major event not only for Moscow, but also for the international fashion community: in addition to foreign fashion houses, dozens of journalists and bloggers, as well as chief editors of some European fashion magazines, will come to Moscow for Fashion Week …
Mercedes-Benz Fashion Week Russia has accumulated a lot of experience by the beginning of the 25th season. For 12 years, Fashion Week has discovered dozens of talents and presented more than 80 international designers in Moscow - from Vivienne Westwood (UK) and Catherine Malandrino (USA) to Costume National (Italy) and JC de Castelbajac (France). With the participation of the Russian Fashion Week (RFW), and later Mercedes-Benz Fashion Week Russia, more than 20 Russian fashion designers presented their collections outside Russia - on the main catwalks in Milan, Beijing, London, Toronto and other cities. Over 25 seasons, more than 250 designers and brands have passed through the Fashion Week catwalk, while almost all Russian participants made their debuts in different years on the "main catwalk of Russia" and "the largest Fashion Week in Eastern Europe", as the leading media call Mercedes-Benz Fashion Week Russia … Mercedes-Benz Fashion Week Russia pays special attention to young Russian designers. For 12 years, more than 60 Russian fashion designers have received support and grants to participate in the Fashion Week, in addition, the winners of the Competition. Lamanova and Russian Silhouette have been presenting their debut collections at Mercedes-Benz Fashion Week Russia for many years. Fashion Week shows are available not only to the holders of invitation cards and accreditations, but also to the wider public through live Internet broadcasts. In March 2012, Mercedes-Benz Fashion Week Russia reached a record 5 million views in five days, with almost half of the audience being international.
“We have created an effective platform for Fashion Week in Russia, which attracts the best designers, major brands and leading media. At the expense of our partners, we have the opportunity to make the participation of young Russian designers in the Fashion Week free of charge, - says Alexander Shumsky, General Producer of Mercedes-Benz Fashion Week Russia. - Fashion Week puts the interests of Russian designers at the forefront; moreover, from the first season we have tried to raise the prestige of the concept of “made in Russia”. Fashion Week has always been quite selective, we select potential participants, which is why the event in Moscow is of such great interest, and many of our participants found investors and partners at the Fashion Week”.
Maybelline NY, Canon, DHL and L'Oreal Professionnel will join the title partner of Mercedes-Benz in the anniversary season of Mercedes-Benz Fashion Week Russia.