The true value of a watch lies in the complexity of the hand-assembled mechanism and in the exclusivity.
What determines the value of a watch? Of course, not only the amount of diamonds or platinum spent on their production. This is just an indicator of their decorative and applied value. The true value of a watch lies in the complexity of the hand-assembled mechanism and in the exclusivity.
There are four recognized brands in the world that are symbols of watchmaking: Breguet, Patek Philippe, Audemars Piguet and Vacheron Constantin … In addition to the fact that the watches of these brands demonstrate the status of their owners, they are also a very profitable acquisition, comparable only to investing in antiques.
People will always appreciate one-of-a-kind curiosities. Expensive Swiss watches are usually produced in limited editions. This provides them with exclusivity for which they are willing to pay big money. Patek philippe after finishing work on a limited edition, it simply destroys used tools and equipment.
In addition to the exclusiveness and complexity, the value of watches is determined by their legend, history, names of owners and creativity of design. For example, during its long existence of a quarter of a millennium, watch bearers Vacheron Constantin were the Russian emperor Alexander II, Napoleon, the Chinese emperor from the Qing dynasty, Queen Victoria, Queen Elizabeth II, Princess Diana and other historical figures. The emblem of the brand has become the symbol of the stylized Maltese cross - an eight-pointed, formed by joining four copies, each end of which denotes one of the virtues. By the way, the Russian Emperor Paul I, after he was proclaimed the Grand Master of the Order of Malta, included the symbol of the cross in the state emblem of Russia. But it was soon removed. It is not surprising that the most famous companies are very scrupulous about the uniqueness of their watch designs, trying to ensure that at one glance at their watches, anyone can identify the manufacturer. This creates a style that is unique to this brand.
For example, the "face" of the famous manufactory Breguet - a unique graceful retro style and, of course, Breguet's signature arrows. Thin long pointed arrows symbolize the inexorable passage of time, and the small circle on them, even given its own name - "Breguet's apple" - infinity and cyclicality.
The main award at the most authoritative watch competition, the famous "Oscar" of watch brands, can serve as an indicator of the exclusivity of the model. Grand Prix d'Horlogerie de Geneve, which has been taking place in Switzerland for several years now.
How many hours can one person have? Just as it is impossible to have one suit for all occasions, so it is impossible to have one watch for work, leisure, and travel. Each watch model has its own role. For a status meeting, it is better to wear classic Patek philippe or Vacheron Constantinwhen you don't need to be official, avant-garde Alain silberstein, and it is better to go to the pool in sports Breitling.
The more watches a person has, the more willingly he buys new models. There are never many good watches, especially since they can always be sold at a profit. The time counted by these rarities is slowly but surely turning into money. So, the most expensive watch in history Kallista brand Vacheron Constantin were sold in 1979 for $ 5 million, and today their value is already $ 11 million!
Previously, watches that were bought for the collection as a work of art became a heirloom and were passed down from generation to generation. The father gave the watch to his son at the end of school. And he, in turn, passed them on to his son. Even 20 years ago, people collected expensive watches, but did not wear them, today these watches are customary to wear.
And do not forget that in the world of business etiquette there is an unspoken principle: your watch, like a suit, should not be more expensive than your boss's watch, and the price of an accessory should be correlated with your income.
